ChartMogul

ChartMogul

Subscription analytics platform for recurring-revenue businesses. Full metrics suite: MRR, ARR, ARPA, ASP, customer count, churn rates, and LTV — all as time-series over configurable date ranges.

Capability areas

Metrics (all require start_date + end_date in YYYY-MM-DD)

• All Metrics — every key metric in one snapshot: MRR, ARR, ARPA, ASP, customer count, churn rates, LTV. Best starting point for a business snapshot.
• MRR — Monthly Recurring Revenue with movement breakdown: new business, expansion, contraction, churn, reactivation. The core SaaS metric.
• ARR — Annualized Run Rate (MRR × 12). Board-level revenue reporting.
• ARPA — Average Revenue Per Account. Rising ARPA = successful upselling.
• ASP — Average Sale Price of new subscriptions. Tracks pricing power.
• Customer Churn — % of customers lost per period. Benchmarks: 3-7% monthly SMB, <1% enterprise.
• MRR Churn — % of revenue lost. Can be negative (net expansion = strong PMF).
• LTV — Customer Lifetime Value. Key for CAC payback analysis.
• Customer Count — Total customers at each interval.

Customer data

• Customer directory — browse customers with name, email, company, country, MRR, ARR, status. Paginate with page.
• Billing activity — lifecycle events: new, upgrade, downgrade, cancellation, reactivation. Paginate with start_after cursor.

Workflows

• SaaS health check: snapshot all core metrics → drill into MRR for revenue breakdown → review customer churn for retention.
• Growth analysis: compare customer count and MRR over 12 months → contrast MRR growth vs customer growth to spot expansion revenue.
• Unit economics: combine LTV + ARPA + customer churn → derive LTV/CAC.
• Customer audit: browse customers → pick an account → review its billing-activity history.

Gotchas

• All metrics require date range: start_date and end_date (YYYY-MM-DD) are mandatory regardless of how the underlying service spells those fields.
• Activities pagination: uses start_after cursor, not page numbers. Pass the cursor from the previous response.
• Rate limit: 40 requests per minute per account.
• Values in cents: MRR, ARR, ARPA, ASP, and LTV values are returned in cents. Divide by 100 for dollar amounts.